PREVIA Keeping After Color Shampoo

Previa Natural Haircare Keeping After Color Shampoo is a gentle shampoo specially developed for color-treated hair. Enriched with green walnut extract and organic apricot extract, it helps prolong color vibrancy, protect against fading, and maintain brilliant shine. The delicate cleansing formula effectively removes impurities while preserving the intensity and beauty of the hair color for longer.

Made with 96.7% ingredients of natural origin and organically farmed ingredients, this shampoo provides professional color care while respecting the natural balance of the hair.

The formula features Green Walnut Extract, rich in high-molecular-weight phenols that create a protective network around the hair fiber. This structure helps shield the hair from oxidative stress and supports long-lasting color protection, even after rinsing.

It is further enriched with Lawsonia, flaxseed, and apricot extracts, known for their antioxidant properties. These botanical ingredients help protect the hair from UV damage, enhance shine, and provide essential hydration to keep hair looking healthy and radiant.

The gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Vegan Quality and tested for nickel content.

The fragrance opens with fresh citrus and floral notes, develops into a warm woody heart, and finishes with elegant amber accords, creating a refined and sophisticated sensory experience.

Fragrance profile: Citrus & Floral • Woody • Amber