From Tokyo to Vienna — Top 5 Japanese Beauty Trends
Discover the top 5 Japanese beauty and skincare trends — from Patches and micro-spicules to high-tech eye devices — now available in Vienna at Beauty Matters.
Japan has long been at the forefront of the beauty industry. With a focus on innovation and advanced biotechnology, Japanese brands set trends that resonate across Europe. The most progressive Japanese skincare innovations are now in Vienna — exclusively at Beauty Matters.
Trend 1: Total Eye Care
AXXZIA Premium Plus Eye Patches
Developed at the AXXZIA Tokyo Laboratory, these next-generation 360° circular patches provide complete care for both under-eye and upper eyelids. The innovative round shape ensures full coverage — offering instant hydration, firmness, and a visible lifting effect across the entire eye area.
Trend 2: The NMN Skincare Revolution
Spa Treatment NMN Stretch i Sheet
Powered by fermented NMN and peptides, these sheet patches deliver spa-quality anti-aging results at home. They visibly smooth fine lines, brighten dark circles, and restore firmness — a unisex solution for next-level rejuvenation.
Trend 3: Micro-Spicule Boost
Spa Treatment Loose Spicule Serum
A cutting-edge gel concentrate with marine-origin micro-spicules that gently stimulate skin renewal, enhance absorption of active ingredients, and improve texture. Use alone, mix with serums or creams, or pair with facial devices.
Trend 4: Smart Hydration
Spa Treatment EX Insert Lotion
A pre-serum lotion combining pyramid-shaped micro-spicules with a triple hyaluronic acid complex. It deeply hydrates, boosts product absorption, and enhances the performance of serums, masks, and creams.
Trend 5: High-Tech Eye Lifting
AXXZIA Mate for Eyes Home Machine
A compact Japanese beauty device combining radiofrequency (RF), electroporation, and EMS to reduce puffiness, fine lines, and dullness while boosting serum absorption. With orange and red LED light therapy, it also rejuvenates the face and neck.
Why Japanese Skincare Matters in Europe
Japanese skincare is admired for its precision, purity, and balance between nature and technology — offering clean, effective, and luxurious solutions that align perfectly with European beauty values. Discover the innovation and artistry that defines the Japanese approach to timeless skin health.
Explore the Brands
Discover authentic Japanese innovation from two of Japan’s most acclaimed beauty houses — now available in Vienna: