{"product_id":"previa-keeping-after-color-treatment","title":"PREVIA Keeping After Color Treatment","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare Keeping After Color Treatment is an intensive treatment designed to preserve the beauty and vibrancy of color-treated hair. Enriched with Green Walnut Extract and Organic Apricot Extract, it helps prolong color longevity while keeping hair soft, manageable, and full of shine without weighing it down.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFormulated with 96% ingredients of natural origin and organically farmed ingredients, this treatment helps maintain color brilliance and protects the hair from external aggressors, leaving it healthy, smooth, and radiant.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula features Green Walnut Extract, rich in high-molecular-weight phenols that create a protective protein network around the hair fiber. This antioxidant shield helps preserve color intensity, protect against fading, and maintain long-lasting vibrancy.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIt is also enriched with organic flaxseed and apricot extracts, known for their antioxidant and moisturizing properties. These botanical ingredients help protect the hair from UV exposure, enhance shine, and provide essential hydration for softer, healthier-looking hair.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Vegan Quality and tested for nickel content.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with bright citrus and floral notes, unfolds into an elegant woody heart, and settles into warm amber accords, creating a refined and sophisticated sensory experience.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Citrus \u0026amp; Floral • Woody • Amber\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"150 ml","offer_id":57765465391452,"sku":"1333","price":21.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_43.png?v=1780137881","url":"https:\/\/thebeautymatters.at\/ru\/products\/previa-keeping-after-color-treatment","provider":"Beauty Matters","version":"1.0","type":"link"}