{"product_id":"previa-curlfriends-luscious-curls-shampoo","title":"PREVIA CurlFriends Luscious Curls Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare CurlFriends Luscious Curls Shampoo is a gentle cleansing shampoo specially developed for curly and wavy hair. Enriched with organic flaxseed and aloe vera extracts, it delicately cleanses the scalp and hair while helping to maintain the optimal moisture balance of curls. The formula reduces frizz, enhances manageability, and leaves curls soft, defined, and full of natural movement.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIts carefully balanced blend of plant-based surfactants derived from coconut effectively removes impurities without stripping the hair of its natural moisture or compromising the structure of the curls. Thanks to their mild and biodegradable nature, these cleansing agents provide gentle yet effective care for both hair and scalp.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe optimized pH level supports the absorption of functional amino acids, which penetrate deep into the hair cuticle to strengthen the hair fiber from within. Provitamin B5 (Panthenol) and Sodium PCA work together to retain moisture, improve elasticity, reduce frizz, and enhance the natural shine and softness of the curls.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFormulated with 89.6% ingredients of natural origin and organically farmed ingredients, this shampoo delivers effective curl care while respecting both the hair and the environment.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Eco Bio Cosmetic, Vegan Quality, and tested for nickel content. The packaging is made from environmentally friendly PE GREEN material.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with sparkling citrus notes of bergamot and mandarin, unfolds into a delicate floral heart of rose and peony, and settles into a warm woody base of sandalwood and white musk.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Citrus • Floral • Woody\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"340 ml","offer_id":57765514183004,"sku":"13273","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_44.png?v=1780138762","url":"https:\/\/thebeautymatters.at\/ru\/products\/previa-curlfriends-luscious-curls-shampoo","provider":"Beauty Matters","version":"1.0","type":"link"}