{"product_id":"previa-e5-02-calming-shampoo","title":"PREVIA E5.02 Calming Shampoo","description":"\u003cp\u003ePREVIA \/E5.02 Calming Shampoo is a gentle cleansing shampoo specially formulated for sensitive scalps prone to redness and irritation. It cleanses delicately without compromising the scalp’s natural protective barrier while helping maintain its natural balance. The formula contains soothing, softening, and regenerating ingredients together with carefully selected plant-based surfactants that provide a gentle cleansing action. Enriched with organic extracts of arnica, calendula, and chamomile, it helps calm and support overall scalp health. Organic arnica extract, rich in vitamins and trace elements, offers revitalizing benefits by improving circulation and supporting the scalp’s natural cellular metabolism. Organic calendula extract helps protect against oxidative stress while providing a calming effect, and organic chamomile extract delivers soothing, softening, and purifying properties. Panthenol helps retain moisture within the hair shaft, improves hydration levels, and protects the hair against environmental stressors and harsh treatments. Made with 90% ingredients of natural origin, this formula is dermatologically tested, certified Vegan Quality, and nickel tested.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57747382796636,"sku":"12700","price":9.9,"currency_code":"EUR","in_stock":true},{"title":"350 ml","offer_id":57747382829404,"sku":"12328","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/3_52152bc9-88fc-46e4-a431-89994ab54dd9.png?v=1779883472","url":"https:\/\/thebeautymatters.at\/products\/previa-e5-02-calming-shampoo","provider":"Beauty Matters","version":"1.0","type":"link"}