{"title":"Previa Natural Haircare","description":"\u003cp\u003eProfessional Italian Hair Care – Pure, Effective \u0026amp; Sustainable.\u003c\/p\u003e\n\u003cp\u003eAuthentic Italian Beauty – Certified vegan formulas with organic medicinal herbs, oils, and flower extracts, up to 100% natural origin. Dermatologically and nickel-tested for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eProven Effectiveness – Ritual-based care that stimulates circulation, purifies, and strengthens hair, addressing hair loss, dandruff, and scalp sensitivity for long-term health.\u003c\/p\u003e\n\u003cp\u003eEco-Conscious Innovation – Sustainable packaging, recycled materials, and cold-pressed plant extracts to preserve nature’s purity while reducing environmental impact.\u003c\/p\u003e","products":[{"product_id":"man-wax-gel","title":"Man Wax Gel","description":"\u003cp\u003eCombines the strong hold of a gel with the flexibility of a wax for long-lasting styling and natural shine.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"200 ml","offer_id":54164799390044,"sku":"1451","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/previa-natural-haircare-man-wax-gel-200-ml-man-wax-gel-73955175170396.png?v=1756198189"},{"product_id":"man-tonic-hair-scalp","title":"Man Tonic Hair + Scalp","description":"This invigorating spray stimulates the scalp and helps prevent hair loss. \n  \u003cp\u003eEnriched with organic absinthe and grape stem cells, it strengthens the hair and promotes healthy growth - 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for a flawless look that can be restyled at any time.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":54165183758684,"sku":"92682","price":25.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/previa-natural-haircare-man-pomade-shine-extra-strong-hold-100-ml-man-pomade-shine-extra-strong-hold-73955175137628.png?v=1756198176"},{"product_id":"style-finish-curl-definer","title":"Style \u0026 Finish Curl Definer","description":"This restorative fluid reduces tangles, eliminates frizz and leaves hair supple.\u003cp\u003e Strengthens and defines curls for long-lasting, elastic bounce.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"200 ml","offer_id":54165286486364,"sku":"91833","price":23.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/previa-natural-haircare-style-finish-curl-definer-100-ml-style-finish-curl-definer-73956766941532.png?v=1756198172"},{"product_id":"style-finish-extra-firm-hairspray","title":"Style \u0026 Finish Extra Firm Hairspray","description":"Vegan hairspray with extra strong hold for long-lasting styling and maximum volume. \u003cp\u003eProtects against moisture, reduces frizz and has an antistatic effect - for a perfect look all day long.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"400 ml","offer_id":54165323678044,"sku":null,"price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/previa-natural-haircare-style-finish-extra-firm-hairspray-400-ml-style-finish-extra-firm-hairspray-73956767170908.png?v=1756198170"},{"product_id":"style-finish-styling-creme","title":"Style \u0026 Finish Styling Creme","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eVegan leave-in conditioner for all hair types – detangles, moisturizes, and provides natural hold. With organic apricot and linseed extract for smooth, shiny hair without frizz.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEnriched with goji berry and walnut extracts for antioxidant protection, elasticity, and vitality. Perfect as a styling prep.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"200 ml","offer_id":54165333410140,"sku":null,"price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/previa-natural-haircare-style-finish-styling-creme-100-ml-style-finish-styling-creme-73956767203676.png?v=1756198161"},{"product_id":"6-02-rebalancing-shampoo","title":"PREVIA 6.02 Rebalancing Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe PREVIA 6.02 Rebalancing Shampoo is designed for scalps with excessive sebum production, effectively cleansing oily scalps and hair that tends to get greasy quickly while helping to regulate sebum levels. It contains organic extracts of thyme, sage, and echinacea sourced from certified organic farming. The organic thyme extract calms sensitive skin, supports the physiological balance of the scalp, and restores elasticity and shine even to very brittle hair. The organic sage extract helps regulate the production of sebum and sweat, offering astringent and sebum-normalizing properties. Meanwhile, the organic echinacea extract prevents the degeneration of type III collagen caused by free radicals. This dermatologically tested product consists of 95% ingredients of natural origin, is certified vegan quality, and has been tested for nickel.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57714767495516,"sku":"12701","price":9.9,"currency_code":"EUR","in_stock":true},{"title":"350 ml","offer_id":57714767528284,"sku":"12329","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIA_Beauty_Force_Airy_Face_Mask_2.png?v=1779465249"},{"product_id":"previa-e1-02-energising-leave-in-lotion","title":"PREVIA E1.02 Energising Leave-in Lotion","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Previa Natural Haircare Extra Life E1.02 Energising Leave-in Lotion is an invigorating daily treatment that does not require rinsing. It effectively stimulates scalp microcirculation, strengthens hair roots, and provides a refreshing and soothing sensation. The formula features the 3HC Complex, which combines grape stem cells with bio-liquefied extracts of arugula and green walnut to deliver a regenerating and energizing effect that helps reduce and prevent hair loss while extending the hair's life cycle. Additionally, organic nettle extract offers astringent and healing benefits while boosting scalp microcirculation, lemon peel extract provides an astringent and strengthening action, and red clover extract reinforces the hair bulbs to support the natural growth cycle. This dermatologically tested product meets certified vegan quality standards and has been tested for nickel. Its fragrance opens with fresh, green top notes of mint leaves, ivy leaves, kumquat, and aloe juice, leading into a floral heart of jasmine, plum, white pepper, bamboo leaves, and mallow, all resting on a warm, woody base of amber and lily of the valley.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57714786304348,"sku":null,"price":15.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_3_9f8fd76a-eb80-4ec4-8ce1-cc13f3dcff5b.png?v=1779465739"},{"product_id":"previa-e2-01-regrowth-shampoo","title":"PREVIA E2.01 Regrowth Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Previa E2.01 Regrowth Shampoo is a stimulating shampoo designed for sensitive scalps and hair prone to hair loss. Combining skullcap extract, soy extract, and wheat germ extract, it stimulates hair growth, promotes hair thickening, and reduces hair loss. The formulation includes skullcap extract to protect against oxidative damage, activate stem cells, and slow down the aging process of the hair. Additionally, the soy extract stimulates cell proliferation and metabolic activity, while the wheat germ extract activates hair follicle stem cells and protects them from aging. This dermatologically tested shampoo consists of 98% ingredients of natural origin, meets certified vegan quality standards, and has been tested for nickel.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57714906431836,"sku":"12 702","price":9.9,"currency_code":"EUR","in_stock":true},{"title":"350 ml","offer_id":57714906464604,"sku":"12326","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/3_75f58ca5-cae6-45d3-8ea0-051aed95b65d.png?v=1779466504"},{"product_id":"previa-e2-03-hair-regrowth-treatment","title":"PREVIA E2.03 Hair Regrowth Treatment","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Previa Natural Haircare Extra Life E2.03 Hair Regrowth Treatment is a stimulating formula tailored for sensitive scalps and hair prone to thinning, making it ideal for combating seasonal hair loss. A potent blend of skullcap, soy germ, and wheat germ extracts works together to stimulate scalp microcirculation while promoting hair thickening and growth. The key active ingredients include skullcap extract, which protects against oxidative damage, activates stem cells, and slows down the aging process of the hair. Additionally, the soy germ extract stimulates cell proliferation and metabolic activity, while the wheat germ extract activates follicle stem cells and protects them from aging. This dermatologically tested treatment features 98% ingredients of natural origin, meets certified vegan quality standards, and has been tested for nickel.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57714990874972,"sku":"12 708","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_2_07a8cea5-1d96-4f72-a4a3-fdac197f6968.png?v=1779467081"},{"product_id":"previa-e3-02-purifying-treatment","title":"PREVIA E3.02 Purifying Treatment","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Previa Extra Life Purifying Treatment gently cleanses the scalp, regulates sebum production, and provides beneficial moisture to the hair. It strengthens the hair, imparts a healthy shine, and supports the restoration of the scalp's natural balance, while its soothing and balancing properties promote a noticeably better feel for both skin and hair. The formula consists of 97.5% ingredients of natural origin, predominantly sourced from certified organic farming, and is free from artificial colorants, microplastics, and animal-derived ingredients. The main active ingredients include green clay, arugula stem cells, tea tree oil, and extracts of nettle, walnut, milk thistle, dandelion, artichoke leaves, and burdock root. The fragrance invites you to close your eyes and be carried away by a fresh, floral wave as vibrant as a journey to the end of the world, where the rose, queen of flowers, opens this sensory experience alongside the light freshness of mandarin. This scent profile features fresh top notes of geranium, mandarin, violet, and lily of the valley, leading into a floral heart of clove, guaiac wood, and jasmine, all settling into an oriental base of beeswax, rose, ylang-ylang, and sea moss.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"Default Title","offer_id":57715009978716,"sku":"13335","price":21.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_3_68645198-f011-4204-b389-c5330363f3ae.png?v=1779467572"},{"product_id":"previa-e3-03-purifying-leave-in-lotion","title":"PREVIA E3.03 Purifying Leave-in Lotion","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Previa Natural Haircare Extra Life E3.03 Purifying Leave-in Lotion effectively cleanses the scalp from residual atmospheric pollutants and toxins while promoting proper scalp oxygenation. It contains tea tree oil, which possesses antiseptic and antifungal properties, effectively disinfecting the scalp, soothing irritation, and relieving itching and inflammation. This gentle formula is vegan friendly and has been tested for nickel.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57715046515036,"sku":"12703","price":15.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_4.png?v=1779468003"},{"product_id":"previa-e4-01-dry-dandruff-cleansing-shampoo","title":"PREVIA E4.01 Dry Dandruff Cleansing Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Previa Natural Haircare Extra Life E4.01 Dry Dandruff Cleansing Shampoo effectively cleanses the scalp, counteracting the appearance of dry dandruff while providing a softening and soothing effect that maintains the scalp's physiological balance. The formula is enriched with organic extracts of Damask rose, lemon balm, and mallow sourced from organic farming. Specifically, the organic Damask rose extract offers antioxidant, toning, and soothing properties beneficial for both dry and oily scalps, the organic mallow extract delivers a softening and calming action, and the organic lemon balm extract strengthens and tones the hair bulbs while helping to soothe sensitive skin. This dermatologically tested shampoo contains 96% ingredients of natural origin, meets certified vegan quality standards, and has been tested for nickel. Its fragrance opens with fruity top notes of bergamot, berries, black pepper, and coconut, evolving into a floral heart of heliotrope, rose, lilac, neroli, violet, hawthorn, and cinnamon, all resting on a spicy base of vanilla, cedarwood, and sandalwood.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57715099664732,"sku":"12704","price":9.9,"currency_code":"EUR","in_stock":true},{"title":"350 ml","offer_id":57715099697500,"sku":"12332","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIA_Beauty_Force_Airy_Face_Mask_6.png?v=1779468690"},{"product_id":"previa-e4-02-oily-dandruff-cleansing-shampoo","title":"PREVIA E4.02 Oily Dandruff Cleansing Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe PREVIA E4.02 Oily Dandruff Cleansing Shampoo provides an effective scalp cleansing to combat oily dandruff formation, thoroughly purifying the scalp and preventing the development of greasy flakes. Enriched with organic lemon essential oil and organic thyme extract, it supports the scalp's physiological balance and reduces the sensation of oiliness. The organic thyme extract calms sensitive skin, reinforces the natural balance of the scalp, and restores elasticity and shine even to very brittle hair, while the organic lemon oil, rich in minerals and polyphenols, delivers an antioxidant effect that protects against cellular aging caused by free radicals. This dermatologically tested shampoo contains 90% ingredients of natural origin, meets certified vegan quality standards, and has been tested for nickel. Its fragrance composition features citrus top notes of bergamot, orange, grapefruit, fig leaves, cumin, and camphor, leading into a fresh and green heart of grapefruit, dew, bougainvillea, fig leaves, grass, prickly pear, and peach, all settling into a woody base of prickly pear, bougainvillea, grass, and cedarwood.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57715150520668,"sku":"12705","price":9.9,"currency_code":"EUR","in_stock":true},{"title":"350 ml","offer_id":57715150553436,"sku":"12332","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/3_61e70dde-2743-4990-a4d0-b3d2f1409afa.png?v=1779469165"},{"product_id":"previa-e6-01-rebalancing-treatment","title":"PREVIA E6.01 Rebalancing Treatment","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-1\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-1\" data-turn-id-container=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"5f52fd9e-8721-47a5-a5a1-026255a74346\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"1020\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePREVIA \/E6.01 Rebalancing Treatment is a specialized scalp treatment created for oily scalps and hair that tends to become greasy quickly. It deeply and effectively cleanses while helping to restore the scalp’s natural balance by regulating excess sebum production. The formula is enriched with tea tree oil and organic botanical extracts of chamomile, rosemary, and thyme. Tea tree oil is known for its purifying and astringent properties, helping to control excess oil production. Organic chamomile hydrolate soothes, protects, and gently purifies the scalp while providing a softening effect. Organic rosemary hydrolate helps stimulate circulation and supports the delivery of oxygen, minerals, and nutrients to the hair roots. Organic thyme extract helps calm sensitive skin, maintain the scalp’s natural physiological balance, and improve elasticity and shine even in fragile hair. Made with 99% ingredients of natural origin, this formula is dermatologically tested, certified vegan quality, and nickel tested.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57746314887516,"sku":"12324","price":41.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_21_9d10908a-09df-4d44-950a-57df65347969.png?v=1779880405"},{"product_id":"previa-7-01-dry-scalp-massage-oil","title":"PREVIA 7.01 Dry Scalp Massage Oil","description":"\u003cp\u003ePREVIA \/7.01 Dry Scalp Massage Oil is a lightweight dry scalp massage oil with soothing, regenerating, and softening properties that leaves no greasy residue. It is designed for normal, dry, and sensitive scalps and is also suitable for scalp discomfort associated with dandruff. The formula is enriched with argan oil and organic botanical extracts of rosemary and coffee. Argan oil helps nourish, soften, and calm the scalp, making it especially beneficial for dry, brittle, and dull hair while helping reduce discomfort linked to sensitivity or dandruff. Organic rosemary extract supports circulation by promoting blood flow and enhancing the delivery of minerals, oxygen, and nutrients to the hair roots. Organic coffee extract stimulates scalp microcirculation, helps strengthen hair roots, and supports healthy, natural hair growth. Made with 98% ingredients of natural origin, this formula is dermatologically tested, certified Vegan Quality, and nickel tested.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57746788122972,"sku":null,"price":55.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_21_c83c6673-3e0e-4d49-aa8c-621b08c1cc05.png?v=1779881506"},{"product_id":"previa-e5-01-calming-serum","title":"PREVIA E5.01 Calming Serum","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"3d2fe88a-911d-47d5-a324-d66f68095eb6\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"954\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePREVIA \/E5.01 Calming Serum is a soothing liquid serum designed for sensitive scalps. It helps restore the scalp’s natural lipid balance and protects against age-related changes caused by environmental stressors. The formula is enriched with organic extracts of arnica, calendula, and chamomile to provide comfort and support overall scalp health. Organic arnica extract, rich in vitamins and trace elements, has revitalizing properties that help improve circulation and support the scalp’s natural cellular metabolism. Organic calendula extract helps protect against oxidative stress while delivering a calming effect. Organic chamomile extract is known for its soothing, softening, and purifying properties. Zantalen provides an additional calming effect and helps improve the scalp’s natural physiological condition. Made with 100% ingredients of natural origin, this formula is dermatologically tested, certified Vegan Quality, and nickel tested.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57747095847260,"sku":"12323","price":53.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_23.png?v=1779882335"},{"product_id":"previa-e7-02-hair-and-scalp-tonic-conditioner","title":"PREVIA E7.02 Hair and Scalp Tonic Conditioner","description":"\u003cp\u003ePREVIA E7.02 Hair and Scalp Tonic Conditioner is a lightweight conditioning fluid designed to care for both the hair and scalp from roots to ends. Applied after shampooing, it provides a toning and conditioning effect while helping to detangle the hair, improve manageability, and enhance overall hair discipline. The formula is enriched with argan oil and organic extracts of artichoke and burdock to support scalp health and nourish the hair. Argan oil helps soften and soothe the scalp, making it especially beneficial for dry, brittle, and dull hair while helping to reduce discomfort associated with sensitive or flaky scalps. Organic artichoke extract, rich in minerals and vitamins, helps reduce oxidative stress that can contribute to weakened hair and supports the scalp’s natural balance. Organic burdock extract is known for its purifying and calming properties and is particularly beneficial for oily scalps and hair. Made with 97% ingredients of natural origin, this formula is dermatologically tested, certified Vegan Quality, and nickel tested.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"Default Title","offer_id":57747312214364,"sku":"12325","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_24.png?v=1779882876"},{"product_id":"previa-e5-02-calming-shampoo","title":"PREVIA E5.02 Calming Shampoo","description":"\u003cp\u003ePREVIA \/E5.02 Calming Shampoo is a gentle cleansing shampoo specially formulated for sensitive scalps prone to redness and irritation. It cleanses delicately without compromising the scalp’s natural protective barrier while helping maintain its natural balance. The formula contains soothing, softening, and regenerating ingredients together with carefully selected plant-based surfactants that provide a gentle cleansing action. Enriched with organic extracts of arnica, calendula, and chamomile, it helps calm and support overall scalp health. Organic arnica extract, rich in vitamins and trace elements, offers revitalizing benefits by improving circulation and supporting the scalp’s natural cellular metabolism. Organic calendula extract helps protect against oxidative stress while providing a calming effect, and organic chamomile extract delivers soothing, softening, and purifying properties. Panthenol helps retain moisture within the hair shaft, improves hydration levels, and protects the hair against environmental stressors and harsh treatments. Made with 90% ingredients of natural origin, this formula is dermatologically tested, certified Vegan Quality, and nickel tested.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57747382796636,"sku":"12700","price":9.9,"currency_code":"EUR","in_stock":true},{"title":"350 ml","offer_id":57747382829404,"sku":"12328","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/3_52152bc9-88fc-46e4-a431-89994ab54dd9.png?v=1779883472"},{"product_id":"previa-e1-01-energising-shampoo","title":"PREVIA E1.01 Energising Shampoo","description":"\u003cp\u003ePREVIA E1.01 Energising Shampoo is a deep-cleansing and energizing shampoo designed to stimulate the scalp while protecting it from environmental pollutants and external stressors. It helps strengthen the hair, promoting a healthier appearance and supporting overall scalp vitality. The formula is powered by the innovative 3HC Complex, combining grape berry stem cells with bio-liquefied extracts of arugula and green walnut. This active complex delivers regenerating and energizing benefits, helping to reduce and prevent hair loss while supporting a longer and healthier hair life cycle. Certified by BIO ECO COSMETIC AIAB and Vegan Quality standards, the formula is also nickel tested. The fragrance opens with fresh green notes of mint leaves, ivy leaves, kumquat, and aloe juice, followed by a floral heart of jasmine, plum, white pepper, bamboo leaves, and mallow, and finishes with warm woody notes of amber and lily of the valley.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"340 ml","offer_id":57747421397340,"sku":null,"price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_25.png?v=1779884167"},{"product_id":"scalp-ritual-calming-set-shampoo-350ml-serum-50ml-pocket-brush-in-white-case","title":"Scalp Ritual Calming Set (Shampoo 350ml+Serum 50ml+Pocket Brush in White Case)","description":"\u003cp data-start=\"0\" data-end=\"311\"\u003eCALMING SHAMPOO A soothing shampoo that gently cleanses sensitive scalps affected by external stressors and environmental factors. Its nourishing, calming, and regenerating ingredients, combined with carefully selected plant-based surfactants, help maintain and respect the scalp’s delicate natural balance.\u003c\/p\u003e\n\u003cp data-start=\"313\" data-end=\"595\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCALMING SERUM A lightweight soothing serum designed for sensitive scalps exposed to environmental stress and external aggressors. It helps restore the natural balance of the scalp’s lipid barrier and supports protection against signs of aging caused by environmental influences.\u003c\/p\u003e\n\u003cp data-start=\"313\" data-end=\"595\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIncluding a Pocket Brush in a White Case.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"Default Title","offer_id":57748678541660,"sku":"12854","price":99.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_26.png?v=1779888830"},{"product_id":"previa-e7-02-hair-and-scalp-tonic-conditioner-1","title":"PREVIA E7.03 Scalp Peeling","description":"\u003cp\u003ePREVIA Natural Haircare Extra Life E7.03 Scalp Peeling is a creamy exfoliating treatment enriched with apricot kernel powder, designed to deeply cleanse the scalp while gently removing dead skin cells. Suitable even for sensitive scalps, it helps purify and refresh the scalp while supporting its natural balance. The formula contains apricot kernels, naturally rich in vitamins E and A, which help regulate sebum production and provide nourishing benefits while acting as a gentle exfoliating agent for effective scalp cleansing. Organic rosemary extract helps stimulate circulation by promoting blood flow and improving the delivery of minerals, oxygen, and nutrients to the hair follicles. Organic coffee extract supports scalp microcirculation, helps strengthen hair roots, and promotes healthy, natural hair growth. Made with 97% ingredients of natural origin, this formula is dermatologically tested, certified Vegan Quality, and nickel tested.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"150 ml","offer_id":57748695089500,"sku":"12336","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_28.png?v=1779889987"},{"product_id":"previa-e7-04-scalp-cleanser","title":"PREVIA E7.04 Scalp Cleanser","description":"\u003cp\u003ePREVIA E7.04 Scalp Cleanser is a detoxifying and anti-pollution scalp treatment designed to deeply cleanse the scalp while improving its elasticity and overall condition. It helps remove residue from environmental pollutants and supports proper oxygenation of the scalp, promoting a healthier scalp environment. The formula is enriched with tea tree oil, organic nettle extract, and red clover extract for targeted scalp care and protection. Tea tree oil is known for its antiseptic and antifungal properties, helping to purify the scalp while soothing irritation, reducing itchiness, and relieving discomfort. Organic nettle extract provides astringent and restorative benefits while stimulating scalp microcirculation. Red clover extract helps strengthen hair follicles and supports the natural hair growth cycle. This gentle formula contains 83% ingredients of natural origin, is dermatologically tested, vegan friendly, and nickel tested. The fragrance opens with floral notes of bergamot, develops into a heart of jasmine, lily of the valley, and heliotrope, and finishes with warm spicy base notes of sandalwood, vanilla, cedar, and tonka bean.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"Default Title","offer_id":57748718780764,"sku":"12841","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_29.png?v=1779890448"},{"product_id":"previa-volumising-bodifying-shampoo","title":"PREVIA Volumising Bodifying Shampoo","description":"\u003cp\u003ePREVIA Natural Haircare Volumising Bodifying Shampoo is a gentle shampoo specially formulated for fine and thin hair. It delicately cleanses while helping to enhance hair density, strength, and volume, leaving the hair soft, smooth, and naturally radiant. Enriched with organic linden blossom and cucumber extracts, the formula helps nourish and revitalize the hair while improving its overall appearance and body. Made with 96% ingredients of natural origin sourced from organic farming, this gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified by Eco Bio Cosmetic and Vegan Quality standards, nickel tested, and packaged in environmentally friendly PE GREEN packaging.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"340 ml","offer_id":57748739588444,"sku":"13272","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_30.png?v=1779890972"},{"product_id":"previa-volumising-bodifying-conditioner","title":"PREVIA Volumising Bodifying Conditioner","description":"\u003cp\u003ePREVIA Natural Haircare Volumising Bodifying Conditioner is a lightweight conditioning treatment created to add body and volume to fine and thin hair without weighing it down. It helps improve hair density, strength, and fullness while leaving the hair soft, silky, and radiant. The formula is enriched with organic linden blossom extract, which forms a protective hydrolipidic film, helps retain moisture within the hair structure, reduces porosity, and enhances softness and shine. Organic coconut extract provides nourishing and replenishing benefits, while organic extracts of cucumber, oat, and millet seeds help strengthen the hair and improve its resilience. Made with 97% ingredients of natural origin and organically derived ingredients, this gentle formula is certified Vegan Quality and nickel tested. The fragrance features fresh citrus, woody, and mossy notes.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"200 ml","offer_id":57748784054620,"sku":"13097","price":24.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_31.png?v=1779891963"},{"product_id":"previa-virtuous-sun-conditioner","title":"PREVIA Virtuous Sun Conditioner","description":"\u003cp\u003ePREVIA Natural Haircare Virtuous Sun Conditioner is a nourishing conditioning treatment designed for hair exposed to sun, sea salt, and chlorinated water. It instantly detangles the hair while deeply nourishing and softening it, helping restore smoothness and manageability after sun exposure. The vegan formula is enriched with organic extracts of juniper, cedar, and bergamot, delivering antioxidant, softening, and refreshing benefits to protect and revitalize the hair.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"150 ml","offer_id":57750097658204,"sku":"13 048","price":25.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_32.png?v=1779898700"},{"product_id":"previa-virtuous-sun-shower-shampoo","title":"PREVIA Virtuous Sun Shower Shampoo","description":"\u003cdiv class=\"\" data-turn-id-container=\"b6aba7eb-1dd1-4220-afda-a78440ed469a\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"b6aba7eb-1dd1-4220-afda-a78440ed469a\" data-turn-id-container=\"b6aba7eb-1dd1-4220-afda-a78440ed469a\" data-testid=\"conversation-turn-41\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-21\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-21\" data-turn-id-container=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-21\" data-testid=\"conversation-turn-42\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"b4489387-8634-4403-b2bc-79ecc268cbcc\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"493\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePREVIA Natural Haircare Virtuous Sun Shower Shampoo is a gentle cleansing shampoo for both hair and body, specially formulated to remove residue from sea salt, chlorine, and sweat. Ideal for frequent use, it leaves the hair and skin feeling fresh, clean, and comfortable after sun exposure. The vegan formula is enriched with organic extracts of juniper, cedar, and bergamot, providing antioxidant, softening, and refreshing benefits while helping protect and revitalize the hair and skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Previa Natural Haircare","offers":[{"title":"350 ml","offer_id":57750172369244,"sku":"13049","price":25.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_33.png?v=1779899483"},{"product_id":"previa-smoothing-taming-conditioner","title":"PREVIA Smoothing Taming Conditioner","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-22\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-22\" data-turn-id-container=\"request-WEB:6a75ce21-ecf0-4a2c-ac97-cf6757fef504-22\" data-testid=\"conversation-turn-44\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"cd5e4d6d-ad29-404c-94fc-236f72e19508\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"587\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePREVIA Natural Haircare Smoothing Taming Conditioner is a moisturizing conditioner designed to control unruly hair and improve manageability. It helps detangle and discipline the hair while leaving it soft, silky, and smooth. The formula reduces frizz and static electricity, helping create a polished and controlled finish. Enriched with organic orange blossom and flaxseed extracts, it nourishes and softens the hair while enhancing smoothness and shine. This gentle formula is free from harsh chemicals and ingredients of animal origin, certified Vegan Quality, and nickel tested.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Previa Natural Haircare","offers":[{"title":"200 ml","offer_id":57750269886812,"sku":"1336","price":24.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_34.png?v=1779900297"},{"product_id":"previa-smoothing-taming-shampoo","title":"PREVIA Smoothing Taming Shampoo","description":"\u003cp\u003ePREVIA Natural Haircare Smoothing Taming Shampoo gently cleanses and hydrates the hair while leaving it soft, smooth, and silky. It helps enhance shine, reduce frizz, and minimize static electricity for a more polished and manageable look. The formula is enriched with organic orange blossom and flaxseed extracts to nourish and soften the hair while improving smoothness and control. Made with 96% ingredients of natural origin and organically derived ingredients, this gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified by Eco Bio Cosmetic and Vegan Quality standards, nickel tested, and packaged in environmentally friendly PE GREEN packaging.\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"Default Title","offer_id":57750286238044,"sku":"13274","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_35.png?v=1779900581"},{"product_id":"previa-reconstruct-filler-serum","title":"PREVIA Reconstruct Filler Serum","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare Reconstruct Filler Serum is an intensive regenerating serum designed for damaged, weakened, and brittle hair. Its advanced filler technology penetrates deep into the hair fiber, helping to restore strength, elasticity, and resilience from within. At the same time, it forms a protective layer on the hair surface, providing heat protection, reducing split ends, and leaving the hair visibly smoother, softer, and more radiant.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula is enriched with organic white truffle from Alba, Italy, a rare and highly prized ingredient known for its powerful anti-aging, energizing, and restorative properties. Rich in B vitamins, the white truffle phytocomplex helps stimulate protein regeneration within the hair structure, improving elasticity and delivering a deep filling effect that revitalizes and strengthens the hair.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOrganic ginseng extract further enhances the formula with its revitalizing and energizing benefits. Known for its stimulating properties, it helps restore hair from root to tip, improving its overall vitality and appearance.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from artificial colorants and ingredients of animal origin, making it a conscious choice for modern hair care.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with fresh notes of bergamot, orange, and green accords. A floral heart of rose, jasmine, lily of the valley, and hyacinth adds elegance and softness, while a warm oriental base of patchouli, vetiver, tonka bean, tobacco, and vanilla creates a sophisticated and long-lasting finish.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Fresh Green • Floral • Oriental Woody\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"50 ml","offer_id":57762156708188,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_36.png?v=1780062061"},{"product_id":"previa-reconstruct-filler-treatment","title":"PREVIA Reconstruct Filler Treatment","description":"\u003cp\u003ePrevia Natural Haircare Reconstruct Treatment is an intensive restructuring filler treatment for damaged and brittle hair, enriched with a powerful white truffle phytocomplex. Designed to deeply regenerate and strengthen the hair fiber, it delivers an intensive anti-aging filling effect that helps restore vitality, resilience, and softness while enhancing natural shine.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFormulated with 96% ingredients of natural origin and organically farmed ingredients, this treatment helps improve the hair’s overall condition, leaving it healthier, smoother, and visibly revitalized.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula contains a White Truffle Phytocomplex, known for its exceptional anti-aging, energizing, and restorative properties. Rich in vitamin B, it helps stimulate protein regeneration within the hair structure, improves elasticity, and provides a deep filling action that restores strength while leaving the hair soft, supple, and radiant.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Vegan Quality and tested for nickel content.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance unfolds with fresh green notes, followed by a delicate floral heart and finishes with warm oriental accords, creating an elegant and sophisticated sensory experience.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Green • Floral • Oriental\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"50 ml","offer_id":57762188231004,"sku":"13802","price":24.9,"currency_code":"EUR","in_stock":true},{"title":"150 ml","offer_id":57762188263772,"sku":"13301","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIA_Beauty_Force_Airy_Face_Mask_38.png?v=1780062668"},{"product_id":"previa-reconstruct-conditioner","title":"PREVIA Reconstruct Conditioner","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare Reconstruct Regenerating Conditioner is a conditioning filler treatment specially formulated for damaged and brittle hair. Enriched with a powerful white truffle phytocomplex, it deeply hydrates and regenerates the hair structure while providing anti-aging benefits. The formula helps improve hair density without weighing it down, leaving the hair softer, shinier, and visibly healthier.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMade with 95.8% ingredients of natural origin and organically farmed ingredients, this conditioner delivers targeted care for weakened hair while maintaining its natural lightness and movement.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula features a White Truffle Phytocomplex, renowned for its anti-aging, energizing, and restorative properties. Rich in vitamin B, it helps stimulate protein regeneration within the hair fiber, improves elasticity, and provides a deep filling effect that restores strength, softness, and shine from within.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Vegan Quality and tested for nickel content.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with fresh green notes, develops into a delicate floral heart, and finishes with warm oriental accords, creating a refined and elegant sensory experience.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Green • Floral • Oriental\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"100 ml","offer_id":57762755543388,"sku":"13332","price":14.9,"currency_code":"EUR","in_stock":true},{"title":"200 ml","offer_id":57762755576156,"sku":"13314","price":24.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/2_657d6d36-9506-49b1-a284-b7485a8ecd0b.png?v=1780065871"},{"product_id":"previa-reconstruct-shampoo","title":"PREVIA Reconstruct Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare Reconstruct Regenerating Shampoo is a restorative filler shampoo designed for damaged, weakened, and brittle hair. Enriched with a powerful white truffle phytocomplex, it gently cleanses while helping to repair and strengthen the hair structure. Its pure, natural formula restores vitality, improves resilience, and leaves the hair healthier, softer, and more radiant.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMade with 96.7% ingredients of natural origin and organically farmed ingredients, this shampoo provides effective care while respecting both the hair and the environment.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula contains a White Truffle Phytocomplex, known for its exceptional anti-aging, energizing, and regenerative properties. Rich in vitamin B, it helps stimulate protein regeneration within the hair fiber, improves elasticity, and delivers a deep filling effect that strengthens the hair from within while enhancing softness and shine.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIt is also enriched with organic extracts of sweet almond, soybean, millet seed, and sunflower seed, which provide moisturizing and protective benefits. These botanical extracts help improve hair elasticity, reinforce the hair fiber, and leave the hair smooth, soft, and naturally glossy.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula contains skin-friendly, environmentally conscious ingredients of plant origin and is free from harsh chemicals, artificial colorants, and ingredients of animal origin. It is certified Vegan Quality and tested for nickel content.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with fresh green notes, unfolds into a delicate floral heart, and settles into warm oriental accords, creating a sophisticated and elegant sensory experience.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Green • Floral • Oriental\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"340 ml","offer_id":57762862629212,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_39.png?v=1780066463"},{"product_id":"previa-keeping-after-color-shampoo","title":"PREVIA Keeping After Color Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare Keeping After Color Shampoo is a gentle shampoo specially developed for color-treated hair. Enriched with green walnut extract and organic apricot extract, it helps prolong color vibrancy, protect against fading, and maintain brilliant shine. The delicate cleansing formula effectively removes impurities while preserving the intensity and beauty of the hair color for longer.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMade with 96.7% ingredients of natural origin and organically farmed ingredients, this shampoo provides professional color care while respecting the natural balance of the hair.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula features Green Walnut Extract, rich in high-molecular-weight phenols that create a protective network around the hair fiber. This structure helps shield the hair from oxidative stress and supports long-lasting color protection, even after rinsing.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIt is further enriched with Lawsonia, flaxseed, and apricot extracts, known for their antioxidant properties. These botanical ingredients help protect the hair from UV damage, enhance shine, and provide essential hydration to keep hair looking healthy and radiant.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Vegan Quality and tested for nickel content.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with fresh citrus and floral notes, develops into a warm woody heart, and finishes with elegant amber accords, creating a refined and sophisticated sensory experience.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Citrus \u0026amp; Floral • Woody • Amber\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"340 ml","offer_id":57763112419676,"sku":"12869","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":57763112452444,"sku":"91804","price":59.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/3_ce12b9b2-0653-46d6-9518-0c4a7a8c5702.png?v=1780071424"},{"product_id":"previa-keeping-after-color-conditioner","title":"PREVIA Keeping After Color Conditioner","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare Keeping After Color Conditioner is a nourishing conditioner specially formulated for color-treated hair. It helps prolong color longevity, enhance shine, and maintain the vibrancy of freshly colored hair while providing lightweight hydration without weighing it down.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMade with 95.9% ingredients of natural origin and organically farmed ingredients, this conditioner supports healthy-looking, radiant hair while preserving the intensity of the color.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula is enriched with Green Walnut Extract, a powerful ingredient rich in high-molecular-weight phenols. These compounds create a protective protein network around the hair fiber, helping to provide antioxidant protection and long-lasting color preservation, even after rinsing.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIt also contains Mullein Flower, Flaxseed, and Apricot Extracts, known for their antioxidant and protective properties. These botanical ingredients help shield the hair from UV exposure, boost shine, and provide essential moisture for a healthier, more luminous appearance.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Vegan Quality and tested for nickel content.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with bright citrus and delicate floral notes, evolves into a sophisticated woody heart, and settles into warm amber accords for an elegant and long-lasting sensory experience.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Citrus \u0026amp; Floral • Woody • Amber\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"200 ml","offer_id":57763126804828,"sku":"13313","price":24.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_41.png?v=1780072101"},{"product_id":"previa-keeping-after-color-treatment","title":"PREVIA Keeping After Color Treatment","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare Keeping After Color Treatment is an intensive treatment designed to preserve the beauty and vibrancy of color-treated hair. Enriched with Green Walnut Extract and Organic Apricot Extract, it helps prolong color longevity while keeping hair soft, manageable, and full of shine without weighing it down.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFormulated with 96% ingredients of natural origin and organically farmed ingredients, this treatment helps maintain color brilliance and protects the hair from external aggressors, leaving it healthy, smooth, and radiant.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula features Green Walnut Extract, rich in high-molecular-weight phenols that create a protective protein network around the hair fiber. This antioxidant shield helps preserve color intensity, protect against fading, and maintain long-lasting vibrancy.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIt is also enriched with organic flaxseed and apricot extracts, known for their antioxidant and moisturizing properties. These botanical ingredients help protect the hair from UV exposure, enhance shine, and provide essential hydration for softer, healthier-looking hair.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Vegan Quality and tested for nickel content.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with bright citrus and floral notes, unfolds into an elegant woody heart, and settles into warm amber accords, creating a refined and sophisticated sensory experience.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Citrus \u0026amp; Floral • Woody • Amber\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"150 ml","offer_id":57765465391452,"sku":"1333","price":21.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_43.png?v=1780137881"},{"product_id":"previa-curlfriends-luscious-curls-shampoo","title":"PREVIA CurlFriends Luscious Curls Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare CurlFriends Luscious Curls Shampoo is a gentle cleansing shampoo specially developed for curly and wavy hair. Enriched with organic flaxseed and aloe vera extracts, it delicately cleanses the scalp and hair while helping to maintain the optimal moisture balance of curls. The formula reduces frizz, enhances manageability, and leaves curls soft, defined, and full of natural movement.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIts carefully balanced blend of plant-based surfactants derived from coconut effectively removes impurities without stripping the hair of its natural moisture or compromising the structure of the curls. Thanks to their mild and biodegradable nature, these cleansing agents provide gentle yet effective care for both hair and scalp.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe optimized pH level supports the absorption of functional amino acids, which penetrate deep into the hair cuticle to strengthen the hair fiber from within. Provitamin B5 (Panthenol) and Sodium PCA work together to retain moisture, improve elasticity, reduce frizz, and enhance the natural shine and softness of the curls.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFormulated with 89.6% ingredients of natural origin and organically farmed ingredients, this shampoo delivers effective curl care while respecting both the hair and the environment.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Eco Bio Cosmetic, Vegan Quality, and tested for nickel content. The packaging is made from environmentally friendly PE GREEN material.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with sparkling citrus notes of bergamot and mandarin, unfolds into a delicate floral heart of rose and peony, and settles into a warm woody base of sandalwood and white musk.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Citrus • Floral • Woody\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"340 ml","offer_id":57765514183004,"sku":"13273","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_44.png?v=1780138762"},{"product_id":"previa-curlfriends-luscious-curls-conditioner","title":"PREVIA CurlFriends Luscious Curls Conditioner","description":"\u003cp class=\"isSelectedEnd\"\u003ePrevia Natural Haircare CurlFriends Luscious Curls Conditioner is a nourishing conditioner specially formulated to enhance and maintain the natural shape, bounce, and definition of curls. It helps restore softness and flexibility, provides lasting hydration, and detangles the hair without weighing it down. The result is smoother, more manageable curls with reduced frizz, improved elasticity, and radiant shine.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula is enriched with organic flaxseed and aloe vera extracts, as well as rice and bamboo extracts, which help strengthen and moisturize the hair while supporting curl definition. Argan oil nourishes and smooths the hair fiber, while arginine helps improve hair resilience and overall vitality.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMade with 96.8% ingredients of natural origin and organically farmed ingredients, this conditioner provides effective curl care while respecting the natural balance of the hair.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe gentle formula is free from harsh chemicals and ingredients of animal origin. It is certified Eco Bio Cosmetic, Vegan Quality, and tested for nickel content. The packaging is made from environmentally friendly PE GREEN material.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe fragrance opens with bright citrus notes of bergamot and mandarin, develops into a delicate floral heart of rose and peony, and finishes with warm woody notes of sandalwood and white musk.\u003c\/p\u003e\n\u003cp\u003eFragrance profile: Citrus • Floral • Woody\u003c\/p\u003e","brand":"Previa Natural Haircare","offers":[{"title":"200 ml","offer_id":57765637718364,"sku":"13312","price":24.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6403\/7686\/files\/AXXZIABeautyForceAiryFaceMask_45.png?v=1780139821"}],"url":"https:\/\/thebeautymatters.at\/collections\/previa-natural-haircare.oembed?page=2","provider":"Beauty Matters","version":"1.0","type":"link"}